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Commercial Printing - Business Cards, Leaflets, Stationery - Business Printing
Its required in the form of leaflets, letterheads, brochures

business cards and much more and forms an integral part of

introducing you to new customers and putting a face on your company.

 

In this section, we look at printing and the do's and don'ts

to save you money and get a great printed product.

Business Cards - Stationery and lots more

Leaflets - They say it all!

So leaflets really are a great item to use to promote your company, from experience the most popular size is A5, we sell lots of these they fit through the letterbox, there right to the point if designed properly and are a short intro to the services you offer.

All  a leaflet hinges on to be successful is two things:

1 - The weight of paper: There are so many different trades in the UK for some 80Gsm Matt Bond does the trick, for to others 130Gsm Gloss is best. Example trades Builders, plumbers, gardeners and allied trades do well largely on 80Gsm Matt Bond paper leaflets, whilst beauty therapy, hairdressers, high tech companies etc do well with gloss leaflet paper. Always best to check first!

2 - Design: This can be the make break point from a good print or a bad one. So often we receive artwork in Microsoft Word format, or Microsoft PowerPoint whilst for hobby stuff, local fete etc these are ok to use, for modern printing they are definitely not, why you may ask, its because they are RGB a very old style of printing long since retired. When we receive artwork like this it can cause heartache to the customer when the printed item is nothing like (colours) the original as programs that output the artwork like illustrator convert the colours to CMYK

Programs that are not good for the modern litho press:

Microsoft Word

Microsoft PowerPoint

These programs when used to produce artwork  do not make the design print-ready. our advice either get a designer or we can carry out artwork services for you. Its money well spent.

Programs that are  good for the modern litho press:

Adobe Photoshop

Abode illustrator

Quark Express

Some Serif products

MS Publisher - Has problems converting colours

The above information is true also for brochures, booklets, letterheads in fact anything printable.

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